Hunter Price Home & Lifestyle signs Barbie

Hunter Price International has signed one of its most iconic brands to date thanks to its latest partnership with Mattel and Barbie.

Hunter Price has announced a collaboration with Barbie, the original girl empowerment brand. The consumer product experts’ Home & Lifestyle division will create fashion fun for everyone, through its hero product categories, including hair accessories, home & gifting and reusable bags.

The business has carved out a clear strategy for these categories in recent years, signing global brands as well as developing its own brand propositions. Hunter Price is becoming a prime destination for licensors and retailers looking for ranges which truly engage and connect with consumers.

Dedicated to design, Hunter Price prides itself on creating products with personality. The team says that, with this latest announcement, there’s no bigger personality than Barbie.

Hunter Price’s hair accessories category has experienced huge growth over the past two years, and with such a strong synergy with the Barbie brand, it’s been natural and credible partnership for the two to align.

The debut Barbie collections from Hunter Price will arrive on the high street from this Summer this year, with retail partners already including B&M and Poundland.

Home & Lifestyle sales director, Allana Holmes, commented: “We’re developing products with purpose; these are products in categories where we truly believe we add value to the market. Our hair accessories and reusable bags portfolio is testament to this. With dedication to design at the core of everything we do, we have the confidence and knowledge to bring brands and licences to life through product. We couldn’t be prouder to help bring even more Barbie vibes to the retail market.”

For retail opportunities for Hunter Price’s Barbie ranges, contact [email protected] and for the latest updates, follow @HunterPriceInternational on Instagram or LinkedIn.

The company website can be found at www.HunterPrice.co.uk.